Does branding only means a name, design, symbol etc.
What is branding? “A brand is a name, term, design, symbol, or any other feature that identifies one seller’s good or service as distinct from those of other sellers” By looking at the definition, branding does not mean just giving a product its name, design, symbol etc. It is something that is far beyond then just only a name,design,symbol etc. You can consider a brand as an idea or image people have in mind when thinking about any specific products, services and activities of a company. Branding is not only the physical features of the product but also the feeling a consumer develops toward a product or a company. Let's suppose if the name of any product is shown to a customer and he is being asked what comes to his mind? The answer to those questions means "Branding of that product" So why is branding so important? To answer this question let's go in detail about its importance in business world. IT PROMOTES RECOGNITION Bran...